COMMUNICATION AND MEDIA IN NIGERIA

PRELIMINARY

EDITOR
ENDORSEMENTS
DEDICATION
FOREWORD
PREFACE
ACKNOWLEDGMENTS
SPECIAL TRIBUTES
PATRONS PAGE
CONTENTS

INTRODUCTION

SECTION 1: FOUNDATIONS OF NIGERIAN MEDIA SYSTEMS
"Every man has a right to his opinion, but no man has a right to be wrong in his facts" — Bernard Baruch

SECTION 2: FOR THE RECORD—INDUSTRY INSIDERS
"For what is the worth of human life, unless it is woven into the life of our ancestors by the records of history?" - Cicero

SECTION 3: NEWSROOM PERSPECTIVES
"The editor doesn't make the news…but he does interpret it and shape it, as the conductor does…Above all, he selects what's going to be on the programme, which is one hell of a power." - Hedley Donovan

Chapter 12: METHODICAL MADNESS : RADIO NEWSROOM DRAMA AND AUDIENCE RESPONSE – Shamusi Olanrewaju Tiamiyu
Chapter 13: METHODICAL MADNESS : TELEVISION NEWSROOM DRAMA AND AUDIENCE REACTIONS – Stella Din
Chapter 14: METHODICAL MADNESS : PRINT MEDIA NEWSROOM DRAMA AND AUDIENCE RESPONSE – Martins Oloja
Chapter 15: NEWS ANCHOR : THE LAST MAN STANDING – Cyril Stober
Chapter 16: THE NEWS ANCHOR : THE LAST (WO)MAN STANDING – Ijeoma N. Onyeator
Chapter 17: INTERVIEWS THAT WORK : THE DYNAMICS OF HOSTS AND GUESTS – ‘Seun Okinbaloye
Chapter 18: EAGER HOSTS, RELUCTANT GUESTS : BRIDGING RESEARCH COMMUNICATION GAPS IN AFRICA – Mojeed Alabi
Chapter 19: MISINFORMATION, DISINFORMATION AND MALINFORMATION THE NIGERIAN EXPERIENCE – Dayo Aiyetan
Chapter 20: ACCOUNTABILITY JOURNALISM – Motunrayo Famuyiwa-Alaka
Chapter 21: THE CASE FOR WOMEN-CENTRIC MEDIA ORGANIZATIONS – Toun Okewale-Sonaiya
Chapter 22: COLOUR BARS PERSPECTIVES OF THE NIGERIAN BROADCAST INDUSTRY – Paulyn Owhievbie Ugbodaga
Chapter 23: MY COLOUR BARS EXPERIENCE : PERSPECTIVES OF THE NIGERIAN BROADCAST INDUSTRY – Oluwatosin Dokpesi

SECTION 4: GAME ON — SPORTS BROADCASTING IN NIGERIA
“I am the broadcaster’s biggest cheerleader because I genuinely believe in it…Where else can you get 120 million watching the Super Bowl?” - Leslie Moonves

SECTION 5: CRAFTING CONTENT
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Chapter 29: PRODUCTION PRINCIPLES AND TECHNIQUES IN AN AVANT GARDE AGE – Boma Kalaiwo
Chapter 30: INCORPORATING PRODUCTION PRINCIPLES AND TECHNIQUES IN AN AVANT-GARDE AGE – Femi Odugbemi
Chapter 31 : MUSIC, MEDIA AND WORLD RHYTHMS : THE BEAT GOES ON – Albert Oikelome
Chapter 32 : MUSIC AND RADIO PRESENTATION : THE UNBREAKABLE BOND – Jacob Akinyemi Johnson (JAJ)
Chapter 33: NIGERIAN ENTERTAINMENT, MEDIA, AND THE CREATIVE ECONOMY : A RALLYING POINT FOR UNITY AND PRODUCTIVITY – Olumide Iyanda
Chapter 34:: THE ART OF DELIVERY – Segun Akioya
Chapter 35: PUBLIC SERVICE, CIVIL SOCIETY AND THE MEDIA : INFLUENCING PUBLIC OPINION, PROMOTING CHANGE AND SHAPING SOCIETY – Josephine Effah-Chukwuma
Chapter 36: SOCIETY A BLANK PAGE FOR CONTENT – Funke Egbemode
Chapter 37: FROM AFRICA TO THE WORLD : RE-DEFINING PORTRAYAL AND NARRATIVE – Lamide Akintobi
Chapter 38 FROM NIGERIA TO THE WORLD : RE-DEFINING PORTRAYALS AND NARRATIVES – Abike Dabiri-Erewa

SECTION 6: TOWN AND GOWN—TRAINING, TALENT, TRANSITION, AND CAMPUS BROADCASTING
“If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.” - Zig Ziglar

Chapter 39: BRIDGING THE GAP BETWEEN THE CLASSROOM AND INDUSTRY : COMMUNICATION STUDENTS’ EXPECTATION, ALUMNI’S EXPERIENCES AND MEDIA INDUSTRY REALITIES – Kehinde O. Oyesomi & Folafunmi Bamigbolayin-Afolabi
Chapter 40: CAMPUS BROADCASTING IN NIGERIA : EMERGENCE, CHALLENGES, PROSPECTS AND THE WAY FORWARD – Olabisi King-Paul and Omolayo Jegede
Chapter 41: FROM ONE TO MANY : CHARTING THE POST-UNBUNDLED MASS COMMUNICATION PROGRAMME – Chike Mgbeadichie
Chapter 42: CHALLENGES OF BROADCAST TRAINING IN NIGERIA – Soni Irabor
Chapter 43: SPOTTING, NURTURING AND MANAGING BROADCAST MEDIA PROFESSIONAL TALENTS FOR POSTERITY – Chris Ubosi
Chapter 44: HOW TO SPOT, NURTURE, AND DEPLOY ON-AIR TELEVISION TALENTS – Kingsley Datubor Uranta
Chapter 45: A MESSAGE TO ASPIRING JOURNALISTS – Siene Allwell-Brown
Chapter 46: A MESSAGE TO ASPIRING JOURNALISTS – Gbemiga Ogunleye

SECTION 7: MEDIA PROJECTIONS, PROPOSALS, PREDICTIONS—THE FUTURE
“You don’t have to see the whole staircase, just take the first step.” – Martin Luther King Jnr

SECTION 8: KEEPING IT REAL—WELLBEING FOR MEDIA PROFESSIONALS
Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth. - 3 John 1:2

About Book

Celebrating Bimbo Oloyede’s Contribution to Five Decades of Theory, Practice and Transformation

What Will You Learn?

Book Content

PRELIMINARY

EDITOR

ENDORSEMENTS

DEDICATION

FOREWORD

PREFACE

ACKNOWLEDGMENTS

SPECIAL TRIBUTES

PATRONS PAGE

CONTENTS

INTRODUCTION

INTRODUCTION

SECTION 1: FOUNDATIONS OF NIGERIAN MEDIA SYSTEMS "Every man has a right to his opinion, but no man has a right to be wrong in his facts" — Bernard Baruch

Chapter 1: CHRONICLING INDIGENOUS NIGERIAN COMMUNICATION AND MEDIA SYSTEMS – Des Wilson

Chapter 2: HISTORY OF NIGERIAN PRINT MEDIA – Lekan Otufodunrin and Olamide Bakare

Chapter 3: HISTORY OF BROADCASTING IN NIGERIA – Peter Igho

Chapter 4: HISTORY OF PUBLIC RELATIONS – Prosper Nunayon Zannu

Chapter 5: NIGERIAN WOMEN IN ADVERTISING – ‘Bunmi Oke

Chapter 6: REGULATING AND POLICING THE NIGERIAN MEDIA – Nasir Danladi Bako

SECTION 2: FOR THE RECORD—INDUSTRY INSIDERS "For what is the worth of human life, unless it is woven into the life of our ancestors by the records of history?" - Cicero

Chapter 7: JOURNALISM : MY STORY – Ramatu Ali Ohioma

Chapter 8: THINKING ON MY FEET : THE EXPERIENCE OF A CREATIVE REPORTER IN THE 1980’S AND 90’S – Lola Alakija

Chapter 9: FROM STAGE TO SCREEN : HISTORICAL OBSERVATIONS THROUGH THE LENS OF A VETERAN DIRECTOR OF PHOTOGRAPHY – Tunde Kelani

Chapter 10: TRANSITIONS FROM STAGE TO SCREEN – Ajoke Silva

Chapter 11: EVOLUTION OF NIGERIAN SOFT-SELL MAGAZINES AS REFLECTIONS OF SOCIOCULTURAL LIFE – Sunday Goodness John-Ofoleta

SECTION 3: NEWSROOM PERSPECTIVES "The editor doesn't make the news…but he does interpret it and shape it, as the conductor does…Above all, he selects what's going to be on the programme, which is one hell of a power." - Hedley Donovan

Chapter 12: METHODICAL MADNESS : RADIO NEWSROOM DRAMA AND AUDIENCE RESPONSE – Shamusi Olanrewaju Tiamiyu

Chapter 13: METHODICAL MADNESS : TELEVISION NEWSROOM DRAMA AND AUDIENCE REACTIONS – Stella Din

Chapter 14: METHODICAL MADNESS : PRINT MEDIA NEWSROOM DRAMA AND AUDIENCE RESPONSE – Martins Oloja

Chapter 15: NEWS ANCHOR : THE LAST MAN STANDING – Cyril Stober

Chapter 16: THE NEWS ANCHOR : THE LAST (WO)MAN STANDING – Ijeoma N. Onyeator

Chapter 17: INTERVIEWS THAT WORK : THE DYNAMICS OF HOSTS AND GUESTS – ‘Seun Okinbaloye

Chapter 18: EAGER HOSTS, RELUCTANT GUESTS : BRIDGING RESEARCH COMMUNICATION GAPS IN AFRICA – Mojeed Alabi

Chapter 19: MISINFORMATION, DISINFORMATION AND MALINFORMATION THE NIGERIAN EXPERIENCE – Dayo Aiyetan

Chapter 20: ACCOUNTABILITY JOURNALISM – Motunrayo Famuyiwa-Alaka

Chapter 21: THE CASE FOR WOMEN-CENTRIC MEDIA ORGANIZATIONS – Toun Okewale-Sonaiya

Chapter 22: COLOUR BARS PERSPECTIVES OF THE NIGERIAN BROADCAST INDUSTRY – Paulyn Owhievbie Ugbodaga

Chapter 23: MY COLOUR BARS EXPERIENCE : PERSPECTIVES OF THE NIGERIAN BROADCAST INDUSTRY – Oluwatosin Dokpesi

SECTION 4: GAME ON — SPORTS BROADCASTING IN NIGERIA “I am the broadcaster’s biggest cheerleader because I genuinely believe in it…Where else can you get 120 million watching the Super Bowl?” - Leslie Moonves

Chapter 24: GAME ON : FOOTBALL BROADCAST COMMENTARY IN NIGERIA – Chuka Onwumechili

Chapter 25: GAME ON WITH BRILA SPORTS MEDIA – Larry Izamoje

Chapter 26: SPORTS BROADCASTING IN NIGERIA : MY PARTICIPATION – Tayo Balogun

Chapter 27: SPORTS BROADCASTING IN NIGERIA : A PRIVATE BROADCASTER’S PERSPECTIVE – Aisha Folade

Chapter 28: SPORTS BROADCASTING IN NIGERIA IN THE ERA OF MODERNITY – Cecelia Omorogbe

SECTION 5: CRAFTING CONTENT “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Chapter 29: PRODUCTION PRINCIPLES AND TECHNIQUES IN AN AVANT GARDE AGE – Boma Kalaiwo

Chapter 30: INCORPORATING PRODUCTION PRINCIPLES AND TECHNIQUES IN AN AVANT-GARDE AGE – Femi Odugbemi

Chapter 31 : MUSIC, MEDIA AND WORLD RHYTHMS : THE BEAT GOES ON – Albert Oikelome

Chapter 32 : MUSIC AND RADIO PRESENTATION : THE UNBREAKABLE BOND – Jacob Akinyemi Johnson (JAJ)

Chapter 33: NIGERIAN ENTERTAINMENT, MEDIA, AND THE CREATIVE ECONOMY : A RALLYING POINT FOR UNITY AND PRODUCTIVITY – Olumide Iyanda

Chapter 34:: THE ART OF DELIVERY – Segun Akioya

Chapter 35: PUBLIC SERVICE, CIVIL SOCIETY AND THE MEDIA : INFLUENCING PUBLIC OPINION, PROMOTING CHANGE AND SHAPING SOCIETY – Josephine Effah-Chukwuma

Chapter 36: SOCIETY A BLANK PAGE FOR CONTENT – Funke Egbemode

Chapter 37: FROM AFRICA TO THE WORLD : RE-DEFINING PORTRAYAL AND NARRATIVE – Lamide Akintobi

Chapter 38 FROM NIGERIA TO THE WORLD : RE-DEFINING PORTRAYALS AND NARRATIVES – Abike Dabiri-Erewa

SECTION 6: TOWN AND GOWN—TRAINING, TALENT, TRANSITION, AND CAMPUS BROADCASTING “If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.” - Zig Ziglar

Chapter 39: BRIDGING THE GAP BETWEEN THE CLASSROOM AND INDUSTRY : COMMUNICATION STUDENTS’ EXPECTATION, ALUMNI’S EXPERIENCES AND MEDIA INDUSTRY REALITIES – Kehinde O. Oyesomi & Folafunmi Bamigbolayin-Afolabi

Chapter 40: CAMPUS BROADCASTING IN NIGERIA : EMERGENCE, CHALLENGES, PROSPECTS AND THE WAY FORWARD – Olabisi King-Paul and Omolayo Jegede

Chapter 41: FROM ONE TO MANY : CHARTING THE POST-UNBUNDLED MASS COMMUNICATION PROGRAMME – Chike Mgbeadichie

Chapter 42: CHALLENGES OF BROADCAST TRAINING IN NIGERIA – Soni Irabor

Chapter 43: SPOTTING, NURTURING AND MANAGING BROADCAST MEDIA PROFESSIONAL TALENTS FOR POSTERITY – Chris Ubosi

Chapter 44: HOW TO SPOT, NURTURE, AND DEPLOY ON-AIR TELEVISION TALENTS – Kingsley Datubor Uranta

Chapter 45: A MESSAGE TO ASPIRING JOURNALISTS – Siene Allwell-Brown

Chapter 46: A MESSAGE TO ASPIRING JOURNALISTS – Gbemiga Ogunleye

SECTION 7: MEDIA PROJECTIONS, PROPOSALS, PREDICTIONS—THE FUTURE “You don’t have to see the whole staircase, just take the first step.” – Martin Luther King Jnr

Chapter 47: NEW MEDIA AND ARTIFICIAL INTELLIGENCE (AI) IN NIGERIA : A CRUTCH OR AN ENABLER? – Oreoluwa Lesi

Chapter 48: THE RISE OF DIGITAL CHORUS : BLOGGERS, INFLUENCERS, TIKTOKERS, AND CITIZEN JOURNALISTS – Chris Ilems

Chapter 49 EMERGENCE OF CITIZEN JOURNALISTS, BLOGGERS, AND INFLUENCERS IN NIGERIA’S MEDIA SPACE POST-COVID-19 AND THE ONSET OF AI-DRIVEN CONTENT CREATION – Isabella Adediji

Chapter 50: WHY RADIO WILL NOT DIE – Unwana Samuel Akpan

Chapter 51: PUBLIC SERVICE, CIVIL SOCIETY AND THE MEDIA : INFLUENCING PUBLIC OPINION, PROMOTING CHANGE AND SHAPING SOCIETY – Amina Salihu

Chapter 52: CHALLENGES OF PLACING COMMERCIAL COMMUNICATION IN THE MEDIA – Biodun Sobanjo

SECTION 8: KEEPING IT REAL—WELLBEING FOR MEDIA PROFESSIONALS Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth. - 3 John 1:2

Chapter 53: ‘DIS’ JOB ‘SEF!’ – Yemi Shodimu

Chapter 54: WALKING THE FAMILY TIGHTROPE – Gbemileke Oscar Oyinsan & Titilayo Oyebola Adelagun-Oyinsan

Chapter 55: EASING THE MADNESS OF MEDIA LIFESTYLES : A GUIDE TO RECLAIMING YOUR MIND, RELATIONSHIPS, AND WELL-BEING: Adeola Kingsley-James

BOOK & CONTRIBUTORS

SECTION 1: FOUNDATIONS OF NIGERIAN MEDIA SYSTEMS
"Every man has a right to his opinion, but no man has a right to be wrong in his facts" — Bernard Baruch

SECTION 2: FOR THE RECORD—INDUSTRY INSIDERS
"For what is the worth of human life, unless it is woven into the life of our ancestors by the records of history?" - Cicero

SECTION 3: NEWSROOM PERSPECTIVES
"The editor doesn't make the news…but he does interpret it and shape it, as the conductor does…Above all, he selects what's going to be on the programme, which is one hell of a power." - Hedley Donovan

SECTION 4: GAME ON — SPORTS BROADCASTING IN NIGERIA
“I am the broadcaster’s biggest cheerleader because I genuinely believe in it…Where else can you get 120 million watching the Super Bowl?” - Leslie Moonves

SECTION 5: CRAFTING CONTENT
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

SECTION 6: TOWN AND GOWN—TRAINING, TALENT, TRANSITION, AND CAMPUS BROADCASTING
“If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.” - Zig Ziglar

SECTION 7: MEDIA PROJECTIONS, PROPOSALS, PREDICTIONS—THE FUTURE
“You don’t have to see the whole staircase, just take the first step.” – Martin Luther King Jnr

SECTION 8: KEEPING IT REAL—WELLBEING FOR MEDIA PROFESSIONALS
Beloved, I wish above all things that thou mayest prosper and be in health, even as thy soul prospereth. - 3 John 1:2